The Benefits to Hiring a Virtual Event Planner
All Party. No Fuss.
“The biggest shift from 2021 to 2022 is our event audience—their appetite, their expectations and their interest level,” says Elizabeth Sherry
Hosting a virtual event? Sounds fun! The planning... Well that's not something everyone gets too excited about. From curating the experience to researching vendors, products, organizing the guest and shipping logistics the list of tasks goes on. Our recommendation, hire a virtual planner. A planner will learn your event goals, strategize, oversee logistics, technology and seamless execution of the event.
Whether your event is for a product launch, company celebration, global promotion day, or even teambuilding, hiring a planner can take away the burden from your to-do list and you adding “ event planner” onto your current title. From ideation to execution a virtual event planner can guide and provide best practices for a seamless virtual event experience.
Curating experiences that a large audience will enjoy can seem overwhelming. With a planner, this can actually be a enjoyable experience. Brainstorming creative ideas of experiences your guests could enjoy all stems from the goals of your event. A planner will take the time to learn what you aim to achieve with the event you are hosting and be able to align specific experiences that will entertain and engage audiences not only during the event but even before they attend. Did we hear someone say teasers?!
Event Planners manage all details of the event components. From registration to technical components, the tasks required to host an event are long and important. To get the most out of your investment, audience participation is key and with the help of a virtual event planner handling the logistics of the event you can focus on the overall goal.
Virtual events are held for the same reasons as in-person events: to deliver your company’s message to drive leads and revenue, drive adoption, and build loyalty lifetime value- Cvent
While the event itself is important, collecting data is essential. Organizations often pump thousands into planning and executing the perfect event but fail to measure their performance or take ROIs into account. With a seasoned virtual event planner and an integrated events platform, it will allow you to get swept up in the excitement of hosting an event, all while keeping track of vital insights and engagement statistics. Want to know how many people showed up? Need to collect feedback for your next meeting? Event technology makes this possible, as well as doing all the key analysis for you.
Another major benefit a virtual event planner can help you with, taking your event global. For many professionals, international expansion is the key goal of their enterprise, as the mark of a successful business is commonly found in their ability to reach foreign markets. Webinars allow businesses to gain a competitive advantage, as they improve a company’s reputation and expand its customer base. Such benefits lead to a key result – increased revenue potential. In-person events can be limited logistically, as speakers and audiences must travel to attend the venue in person. This can reduce the number of guests available to take part, and therefore decrease the impact of the event. Webinars avoid such limitations.
“We've grown used to thinking of our hybrid audiences as a monolith (not surprising, as they largely have been for the past two years),” points out Opus Agency's McIntyre. “Now it's time to start collecting and analyzing the data that will tell us how they differ, and tailor our experiences to most effectively deliver on their needs. One size may fit all, but it is seldom flattering.”
You’ve heard it before, Content is King. Will the content be live, on demand, access-only? All of the above? The more content you create before, during and post event, will ensure impactful engagement. From teasers eluding to some of the exciting parts of the event guests will be able to view, to live polling during the event and post event takeaways, strategizing a content strategy for your virtual event will pay off, literally.
A virtual event day can be every bit as demanding for an event organizer as an in-person event day. From checking in speakers and advising production on the run of show to answering questions about how to navigate in-platform, a virtual event expert can free you from worrying about the details of event day management so you can focus on interacting with attendees and enjoying your event.
Ready for a virtual event Planner? Let us help.